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Adidas Was the Only Major Brand That Succeeded i
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TEMA: Adidas Was the Only Major Brand That Succeeded i
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Of the major brands in the running footwear category, Adidas was the only one to post a sales gain in January, adidas originals extaball according to market research firm The NPD Group.In addition to a 3 percent dip in the overall running shoe category, the latest NPD data shows that total U.S. footwear sales also slipped 3 percent last month.

That drop follows a 4 percent dip in total U.S. footwear sales in December,despite the retail boost that was expected to come during the holidays.January’s declines were steepest in the women’s market, adidas sl loop which saw revenues slide 7 percent. Children’s shoe sales fell 1 percent while men’s saw a modest 1 percent gain.

Despite ongoing sluggishness in running shoes, NPD analysts say athletic trends as well as fashion sneakers continue to be footwear’s hot category,adidas m attitude up with the leisure category pulling off an 11 percent gain in revenues,in the first month of 2017.The NPD’s leisure footwear category includes work boots, casual athletic, outdoor sandal, sport slide and cold/all-weather boots.

Powell added that while there are “still some bumps ahead” as the anniversary of the start of Sports Authority liquidations approaches,adidas originals tubular “the worst of the impact is behind us.”Beth Goldstein, executive director and industry analyst at The NPD Group, pointed out significant growth in fashion sneakers in January.Still, in women’s, gains in sneakers could not offset losses in fashion boots, pumps all-weather boots, Goldstein noted.
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